Within — Editorial Design
Within is an independent magazine launched at the beginning of the year, bringing together a range of creative voices through interviews, written contributions, and in-depth breakdowns of contemporary campaigns. The publication acts as both a platform and a document—capturing perspectives from across the creative industry while offering insight into the thinking behind the work.
The design approach focuses on clarity and immersion. Each page is carefully composed to support a range of content—from long-form interviews to visual case studies—while maintaining a consistent and cohesive editorial language. Thoughtful pacing and layout decisions create a steady rhythm, allowing the reader to move naturally between different types of content.
Typography plays a key role in shaping hierarchy and tone. Contrast, scale, and spacing are used deliberately to guide the reader through each piece, ensuring clarity across both text-heavy sections and more visual features. The approach remains consistent throughout, helping unify the varied voices and formats within the publication.
Imagery plays a key role in shaping the narrative. Campaign visuals and photographic content are given space to lead where appropriate, supported by layouts that shift between full-bleed moments and more restrained compositions. A muted, controlled colour palette ties the publication together, allowing the work itself to remain the focal point.
The result is a cohesive editorial framework that supports a variety of contributors and content types, while maintaining a consistent and thoughtful visual identity across the magazine.
Role: Editorial Design, Art Direction
Deliverables: Print publication, Editorial design system, Art direction, Visual identity, Photography direction & capture for Heart Surgery
